Questions about the App?

This is an educational series with segments of about 15-20 minutes long—though they can be expanded with discussions and farbrengens on the topic. It is produced as a double-sided PDF with one or two mekoros that are translated, explained, and elucidated based on the Rebbe’s approach. The segments are book-ended with intriguing hooks and insightful takeaways.

This educational series is for adults—men and women of all ages. The target demographic is Jews affiliated with Yiddishkeit, but not necessarily knowledgeable about Moshiach. The systematic nature and refreshing language of the content make it welcome even to those who might be familiar with the concepts and still intriguing to the uninitiated.

This is perfect for a short chavrusa session, a small get-together for an occasion or the Torah learning aspect of any program. It requires no prep; each segment is concise enough to remain focused on a singular point, but comprehensive enough so that readers feel satisfied to have gained insight in the topic. Segments are designed to be short, but open-ended enough to breed further discussion.

The segments of The Alef provide a symmetry of sources in Chassidus and Nigleh, creating a wholesome approach on any given topic. Learners walk away with the surface and inner meanings to matter at hand. Special emphasis will be placed on demonstrating the essential aspect of Geulah as taught by Chassidus and how differing topics relate to that pivotal point. At the heart of this series is a solid Torah study session. Built around a core text, these segments convey information in an engaging way. In addition, every segment will have inspiring elements, sidebars and takeaways to highlight the relevance to daily life.

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